Electronic Offering Model

In the early days of e-commerce there was considerable attention to understanding the phenomena. Nowadays, there is less attention for this in the research community. In the mean time business presence on the web is still extending, both in a traditional (Web1.0) and new way (Web2.0). Therefore, it is still important to preserve and develop our understanding of doing business on the Internet.

While working on new service development and service design I studied the NetOffer model of Grönroos. It is a model of Internet offerings based upon the Grönroos Augmented Service Offering model. Grönroos refers in the notes at the end of the article to the ICDT model of Angehnr (article). I was not very enthusiastic about the way the NetOffer model deals with information and communication. Therefore, I had the idea of combining the Netoffer model and the ICDT model into the Electronic Offering model, as presented below. I hope to soon write more about it and evaluate the model with a case study.