Showing posts with label open innovation. Show all posts
Showing posts with label open innovation. Show all posts

Tuesday, September 04, 2007

What are the unique value propositions of innomediaries?

In a previous post I discussed innomediaries and suggested that they can build unique capabilities (compared to other actors in a business network) based upon the following characteristics: connectivity, specialization, and neutrality.

Den Hertog (pdf of article) discusses services of intermediaries (or knowledge intensive business services) that can fill or bridge various gaps in innovation processes with respect to resources and innovation management capabilities. Relating this to the previous discussed intermediaries' characteristics, I would argue that the more these services make use of connectivity, specialization, and neutrality (and their linking), the more there is a need (and, therefore, opportunity) for innomediaries.

Following is a list of the services mentioned by den Hertog and a first attempt of relating them to the intermediaries' characteristics:

Based upon this mapping experience-sharing and benchmarking seem to be the kind of services that offers innomediaries opportunities for unique value propositions towards innovation seekers and solution providers.

Wednesday, August 22, 2007

Innomediaries: The capabilities of intermediaries in (open) innovation networks

The intermediary is sometimes popping up in discussions on new business models and innovation strategies, such as 'open innovation' and 'connect & develop.' This already resulted in the term 'innomediaries' (Google search). Why would this be? The middleman has been proclaimed death many times, in particular with the increasing possibilities of ICT.

An intermediary brings together actors and facilitates demand and supply activities for the exchange of products (goods, services, ideas), information, and money. The term ‘intermediate’ refers to a position: being or occurring at the middle place, stage, or degree or between extremes (Merriam-Webster).

Being in the middle emphasizes that intermediaries can occupy a special position in the business network and build capabilities based upon:

1. Connectivity: Intermediaries can connect many customers with many suppliers. Therefore the intermediary can provide services that individual customers and suppliers cannot offer and gain efficiencies via the reduction of necessary contacts between customers and suppliers.

2. Specialization: Intermediaries can specialize in exchange activities and supportive production functions; an exchange is a task in itself.

3. Neutrality: Intermediaries can act as a neutral party, a buffer between the interests of customers and suppliers.

What are your ideas on this? Are intermediaries a dying breed? Or will they stay but do they have to adapt their role? Or will nothing change at all?