Business Model Canvas 2.0

The Business Model Canvas, as described in Business Model Generation by Osterwalder and Pigneur (2010), is quickly becoming the dominant business model framework (see here for an overview of different frameworks). While the Business Model Canvas is a useful and easy-to-use tool for generating business models, it has certain limitations that I think need to be addressed in the future.

Below is my ‘wish list’ with what I consider the three major areas for improvement.

1. Moving from a product logic to a service logic
2. Moving from firm focus with partnering to constellation focus with networking
3. Moving from a static approach to a dynamic approach

I will address each of these areas in future posts.