IDEO on Business Model Visualisation

IDEO first discuses the purpose of business model visualisation: Communicate it, consider the whole and be creative. They then introduce their visualisation approach. It starts with the value proposition and the markets segments. After that the channels and pricing models are addressed. These four elements constitute the consumer facing business model. Then the competitive strategy is addressed. This is followed by discussing the capabilities and partners. These two elements give the next element, costs. All these elements together constitute the static business model. The pricing model and the costs determine the profitability. Then the dynamics are added by addressing the growth strategy.

HackFwd: Business Models and How Technology is Changing Them from IDEO on Vimeo.