Service-oriented business models: A holistic perspective

The Business model Canvas below illustrates effectively that when we think about service-orientation from a business model perspective, we have a more broader view than just the service offering itself.

Alternative Business Model Canvas templates – The Bundling Business model

I have been exploring the use of the BMG Business Model Canvas and possible alternative canvas templates that do not change the core concepts or the language of Business Model Generation (Osterwalder and Pigneur, 2010). A first experiment with respect to co-creation can he found here.

My second experiment is the use of the template for (service) bundling, where two core services (can also be applied to products) are sold as one package to the customer. For simplicity I focus on pure bundling where the customer only has the option to buy the package, not separate services in the package. Below you find two simplified business model canvasses, one that stays within the existing template and one with an alternative template.

The first, traditional canvas seems to be most useful when although the two bundled services are separate, the activities, resources and partners for those services still overlap. The second, alternative canvas seems to be most useful that when the two bundled services are really independent of each other with separate activities, resources and partners.