Monday, December 06, 2010

An Extended Business Model Canvas for Co-Creation and Partnering

The Business Model Canvas, as described in Business Model Generation by Osterwalder and Pigneur (2010), presents an easy and very general usable business model framework. I have been working on the idea that it may be required to sometimes innovate the Business Model Canvas itself to describe or discover new business models based on different kinds of value creation or capture logic.

Up till now I have mainly focussed on extending the Business Model Canvas, not on radically changing it. I tried to do it in such a way that these alternative canvasses do not change the core concepts or the language of Business Model Generation. I have been using the examples of partnering (see here) and co-creation (see here).

However, I was not very happy with the resulting templates as they miss the elegance of the original. So I started redesigning the alternative templates to come up with an extended template that is more closely aligned with the original, but still has the additional elements for focussing on co-creation and/or partnering. The result is the Extended Business Model Canvas for Co-Creation and Partnering as presented in the figure below.


Jennifer said...

do you see this alternative as fitting a business to business partnership-venture? how would you explain this to a layperson (i am a student)? is the customer your partner? i think your alternative helps in a whole picture typeset, but i am wondering the scenarios for application. thank you.

Erwin Fielt said...

The partnering (with a business) is included on the left side. the co-creation (with a customer) is included on the right side.