Sunday, February 21, 2010

Business models for integrated solutions

A while ago there was an interesting article titled 'Charting a Path Toward Integrated Solutions' (Davies, Brady & Hobday, 2006). An integrated solution provides 'innovative combinations of technology, products and services as high-value unified responses to their business customers' needs.'

While the article gives a good overview of the required organizational capabilities and structures, and addresses the path to maturity, I had the impression that it may add value to view the paper from a business model perspective. Therefore, I used the Business model Canvas of Osterwalder (via the BMDesigner tool) to create a visual business model presentation (see below).

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